Sub Milano

The project involved restyling a website for a multifunctional diving centre. The previous site had outdated graphics and was not responsive. Following a thorough analysis of the competition, a new structure was devised, with a focus on usability and modern design. The objective was to create an aesthetically pleasing, user-friendly website that would remain competitive in the market. The approach adopted was to create a modern and appealing visual appearance.

Services

Web Design

Tools

Adobe XD, WordPress

Goal

Create a contemporary, responsive and functional website that communicates SubMilano’s advanced technical capabilities and professional expertise in the diving sector. The objective is to appeal to both occasional and professional customers by providing clear and accessible information on services, courses and equipment. The company aims to distinguish itself from the competition through its professionalism and reliability.

Inspiration and research:

  • Competitor analysis: We specialise in providing comprehensive online solutions for diving centres, clubs and schools, both nationally and internationally.
  • Design trends: The use of stylised aquatic elements, a blue-black-silver colour palette, and a clean and organised layout is recommended.
  • User experience: Intuitive navigation for different target audiences (beginners, experienced divers, training centres).