Gabriele Esposito
Development of an innovative application for promoting proximity tourism. Using Figma, I was involved in every stage of the process, from designing the flows to creating the mockups and prototypes for the interface.
Services
Web DesignTools
Figma, WordPress
Goal
Create a modern, responsive and engaging website that captures the artistic essence of Gabriele Esposito, introduces his music to new audiences and fosters interaction with fans. The aim is to convey authenticity, energy and professionalism, setting it apart from the websites of other emerging artists.Inspiration and research:
- Competitor analysis: Examine the websites of emerging and established artists (e.g. indie/pop singer-songwriters) to identify best practices and areas for improvement.
- Design trends: Use of fluid animations, immersive sections, a dark mode incorporating touches of vibrant colour (e.g. purple and gold) and asymmetrical layouts to create a contemporary aesthetic.
- User experience: Intuitive navigation; a simple shopping cart for merchandise; and integration with streaming platforms and social media.
